Robert Craven's book is 'Bright Marketing - why should people bother to buy from you?'. (And his latest is 'GROW YOUR SERVICE FIRM'.)
Tuesday, 23 September 2014
How to Win Business awards
Robert Craven shares his insights on making your awards application stand out from the crowd.
Over the past few years I have been a judge for numerous national business awards and competitions: Great British Entrepreneur, Start-ups, Growing Business, Fast Growth, Bio-Tech, working with the ‘good and the great’ to recognise and celebrate the achievements of individual businesses and their owners.
The process of judging is always a humbling affair; it involves a lot of highly-heated debate as well as a lot of laughter. The refining and narrowing down of a group choice to one winner is not as scientific as a one would like, but at the end of the day the best business wins. There is a lot of similarity between the way that job applications get handled and award applications get dealt with.