Sunday, 5 August 2007

She's Your Number One Customer!

The situation is as follows:

  • Women are the Number One business opportunity. As Tom Peters says, ‘they buy lotsa stuff…’ ;
  • Men and women are very different…;
  • Men are (still) in control… and are ‘totally, hopelessly, clueless about women’;
  • Not enough ’stuff’ is designed for women or communicated in a way that appeals to women;
  • Most stuff for women is, to be frank, pretty patronising;
  • We are witnessing changes in America but little seems to be changing on this side of the pond (the UK).

So there’s your opportunity.

Do I have to spell it out to you? I don’t think so.

This is not a feminist thing but a straight-down-the-line commercial argument. Women are not a niche market or a minority – they have wallets, and for many businesses, women as decision-makers and consumers hold the key to future success.

What are you going to do about it?

'She's Your Number One Customer' in Better Business Magazine

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